Lust for Life
In the project “Lust for Life – envivre de vivre”, a 360 degree campaign was launched for the Stuttgart fashion label YéYé. This campaign revolved around the spring 2022 collection.
The marketing and production agency responsible for the campaign consisted of x students with x nationalities from the Hochschule der Medien Stuttgart. A website, a Booklet and a fashion film were created as part of the project. In addition, an Instagram account was created as well as a behind the scenes profile. A making-off film was also shot.